CRM systems are increasingly used in every field of business and improve company business processes – most often the processes related to customer service, sales processes, marketing. In the following article, we will outline the benefits and pros of using one of the world’s most renowned CRM tools – Zoho CRM.

Affordable & Cost-Efficient

Price has always been one of the first questions that come in mind before making a purchase and is also often the main driving force behind the final choice. Like with most of Zoho’s services, their CRM tool is highly affordable since it was made to fit any budget.

You can rest assured that there are no boundaries or contracts that will hold you responsible for using Zoho CRM. Instead, you have three plans to choose from – Standard, Professional & Enterprise while you can also pay monthly or yearly. In other words, they give you choices and flexibility.


Most of the CRM software out there require additional IT knowledge and a lot of reading until you get the hang of it. The Zoho interface, however, is extremely simple and yet efficient. It is an intelligent system that is as straightforward as you can imagine.

The interface is divided into modules that focus on different aspects of data management. This way, you will have full access to real-time monitoring of all the necessary information and processes that improve your customer relationship management.

Easy Data Migration

With Zoho CRM, you can migrate all your vital data from other tools and systems with just a few quick steps. All you need is to have the data prepared in a suitable format and Zoho will transport it to the corresponding modules within the system.

In case you do not have a module or a corresponding folder for a set type of data, Zoho will create new relevant fields automatically.

An abundance of Add-ons & Plug-ins

Through the Zoho Marketplace, you can customize your CRM system with an abundance of add-ons and plug-ins to fit your business needs. Even better, most of the extensions are available for free or at a cheap cost to the most and require no additional knowledge or skills. You can integrate them seamlessly and customize your CRM to fit your special needs.


You can now stay connected to your customers at all times with Zoho CRM. There is an abundance of communication channels that you can access – telephone, live chat, emails, and even social media.

Keeping in touch with your customers is key for the success of your business and with Zoho CRM, you will always know when someone wants to interact with you through the real-time notification options.

Automation Capabilities

With Zoho CRM, you can forget about the regular admin tasks and processes that you are used to doing manually every day. Instead, Zoho gives you the option to add automation to various repetitive activities in order to save time for you or your employees.

Take advantage of the automation of tasks and you will see that both your conversion rate and productivity will increase. 


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